ACCUR Recruiting Services is a leading recruitment firm in the US for Luxury Goods, Consumer Goods, Travel Retail and French Companies. (Cosmetics, Fragrances, Watch & Jewelry, Wine & Spirits, Food & Beverage…)
Title: Marketing Manager Reporting to: Head of Latin America and Travel Retail Direct Reports: 3 Marketing Coordinators
Status: CLOSED ID: M09143 Location: Miami, FL
OUR CLIENT
Our client for this position is the Americas Travel Retail and Latin America local markets office of a very large international group in luxury goods (Watches, Jewelry, Fragrances, Accessories).
OBJECTIVE
Supervise all Marketing activities for the office dedidated to both the Latin American Local Markets and the Americas Travel Retail.
IDEAL PROFILE
The ideal profile is a very experienced marketing manager in the luxury goods industry with previous experience in both latin america and travel retail (available to travel 25%)
JOB DESCRIPTION
Develop and implement a pan regional media strategy
Negotiate advertising rates and premium positioning in key selected titles
Negotiate value-added marketing initiatives within each publication
Conduct competitive advertising analysis
Work closely with Perfume Brand Managers to provide marketing guidance on their respective markets in Latin America
Manage area’s Marketing Budget
Oversee proper distribution of support materials (catalogs, Brochures) working with local fulfillment house and Italy headquarters
Develop promotional fixtures for new product launches in perfume working with local suppliers
Implement and maintain merchandising guidelines in retail and wholesale channels (product launches, theme windows, etc)—monitoring our presentation through monthly photos and feedback
Maintain the inventory of merchandising props
Create and implement trade shows and other planned events, as needed
Manage all Interior Design projects (Perfues, Watches, Jewelry and Accessories) working closely with HQ and local suppliers
Provide HQ with accurate product forecasts in Perfume
Provide HQ with Monthly Reports for the region
REQUIREMENTS
7+ years of marketing experience in the luxury industry
Knowledge of Latin American and Caribbean market is preferred
MBA preferred
Must have experience in media buying
Strong presentation//PowerPoint required
Must have experience in managing marketing budgets
Must have experience managing others
Strong Spanish skills required (Portuguese a plus)
For more information about the job description and the company, please contact us below. Attach your resume and cover letter if we don’t already have it.
[...] Marketing Manager – Luxury Goods: Watches Jewelry, Fragrances – Miami, Florida [...]